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Lifestyle Journal

Iconic Italian summer destinations to visit
– and what to wear

Do you like lively city culture, a cool sea breeze, rich history or an artistic undercurrent? Whatever your preference, Italy always delivers with its captivating summer destinations. Whether your tickets are booked or you’re still looking for some holiday inspiration, here are our top, iconic Italian destinations, alongside some coordinating style ideas so you stay cool and look refined wherever you head.

Do you like lively city culture, a cool sea breeze, rich history or an artistic undercurrent? Whatever your preference, Italy always delivers with its captivating summer destinations. Whether your tickets are booked or you’re still looking for some holiday inspiration, here are our top, iconic Italian destinations, alongside some coordinating style ideas so you stay cool and look refined wherever you head.

Portofino

Portofino

Home to just 500 permanent residents, Portofino is one of the most charming places you could hope to visit. Bright houses sit nestled amongst each other above the azure coastline, providing a stunning backdrop for coffee on the Piazzetta. Cervara Abbey has spectacular gardens and terraces to retreat to, while the eateries along the shorefront are a wonderland of Italian specialities and fresh seafood.

Whether you’re hopping on a boat, exploring the grounds of Castello Brown or relaxing on the pier, our aptly named Portofino Linen Shirt in Sky Blue is the perfect choice. Not only is the pure linen fabric breathable, but the rich hue will flawlessly complement the bold palette of the village. Team your shirt with our Lipari Linen Trousers in Navy, roll the hems and you’re ready to explore everything Portofino has to offer.


Versilia

The sea and the mountains meet in Versilia and so too do artists, writers and musicians. The 20km stretch of coastline is a hot spot for creatives, thanks to the many local cultural events including the Puccini opera festival and the Viareggio carnival, home to some of the most bold and creative floats you could hope to see. When the festivities are over, discover performances in the theatre in the park, stroll through the pine forests, and drink in the Art Nouveau architecture in Viareggio.

A creative, relaxed attitude permeates Versilia, making our namesake Versilia Linen Shirt in Khaki Green the ideal choice, with its casual band polo collar and easy fit. Unleash your artistic side and opt for our Sand Panarea Linen-Cotton shorts to finish the look. A flawless ensemble whether you’re stopping by a poetry reading or strolling along the seafront.

Versilia

Forte Dei Marmi

Forte Dei Marmi

Forte Dei Marmi is a coastal town that excludes Riviera glamour. Many famous names have lived in and visited villas in the town, including Sophia Loren, Giorgio Armani and Andrea Bocelli, cementing its reputation as an elegant place to be. A daily street market adds to the bustling atmosphere of this little sunny town, while the luxury shops, alpine groves, and golden beaches all underpin the exclusive feel that draw so many prominent people.

Luxurious, high quality, with an effortless overtone is how you could describe Forte Di Marmi, so echo that perception with our Forte Linen Shirt in Lava Red. Paired with our Navy Panarea Linen-Cotton, your outfit will exude quiet refinement and easy elegance.


Amalfi

As the biggest city on the Amalfi Coast, Amalfi has plenty to offer. The classical white houses sit perched upon cliffs which give way to sparkling seas, warm almost year-round thanks to the favourable climate. A trek through the local lemon groves is a treat for the senses, while a day at Marina Grande beach is a great way to soak up some Mediterranean sunshine. From the cathedral to a dish of cannelloni (the traditional delicacy reportedly invented in the city), there’s something for everyone, whether you’re a culinary tourist or a culture vulture.

Capture the laid back elegance of the city with our Amalfi Silk-Cashmere Polo Shirt in Ocean Blue. Crafted from a luxurious blend of silk and cotton, it’s soft, cool and will look the part when teamed with our White Lipari Linen Trousers.

Amalfi

Siena

Siena

Situated amongst the hills of Tuscany, Siena is renowned for its medieval brick buildings. The city is a UNESCO World Heritage Site, and just a few hours there reveals why. Piazza del Campo, known as “il Campo” has been the premier place for the people of Siena to gather since the 14th century and, twice a year, the famous Palio horse race takes place in the square. Beyond il Campo, you’ll find Torre del Mangia, which provides spectacular views across the city, and a host of galleries and museums which celebrate Siena’s rich history.

Tap into the refined, historic spirit of the city and opt for our vintage-inspired Siena Pique Shirt in Sage Green. The breathable cotton fabric will keep you cool in the city heat, while the sleek cut and mother of pearl buttons will complement the playful pastel hue. Pair up with our Cortina Cotton Chinos in Navy for an elegant silhouette head-to-toe.


Elba

Six miles from the mainland, Elba is part of the Tuscan archipelago and while it’s popular with Italians, it’s still little known amongst foreign travellers. But there is much to draw you there, from the three-day Grape Festival celebration and the Napoleonic residences (the French emperor was exiled there in 1814), to the many tiny, hidden-away coves and long, sandy beaches. Head to the capital Portoferraio for the weekly market and houses washed in a sunshine palette or travel to Marciana Marina, the island’s smallest town filled with lush greenery.

Wherever you decide to head to, dive into island life with a nautical palette and don our Elba Linen Jersey Polo in Cream with our  Tobacco Lipari Linen Trousers. And to keep the sea breeze at bay on the boat ride over, why not pack a Linen Scarf?

Elba